Galderma Laboratories, makers of Cetaphil, has announced the launch of its new Cetaphil Men. 

According to recent research from Mintel, men’s personal care in the US is anticipated to reach $4.7 billion in sales by 2021.

Miles Harrison, president/general manager at Galderma for North America, said, “After the successful launch of Cetaphil Baby in 2015, Cetaphil Men is a great addition to our skin care family. Cetaphil has been a trusted brand by consumers and dermatologists for over 65 years, and with the growth of the industry and the growing male consumer demographic, creating a line curated for their needs was the next phase in offering targeted skin care to our current fan base and to new consumers.”

The Products & Packaging

The new brand includes seven skin care products: Cetaphil Men Daily Face Wash, Face Cloths, Face Lotion SPF 15, 3-in-1 Antibacterial Bar, Daily Clean Bar, Daily Lotion, and Extreme Healing Lotion.

The packaging exchanges Cetaphil’s usual white for a medium blue, to catch the eye of male consumers. The brand’s bottles, tubes and cartons are almost entirely blue. The new logo design pops with silver accents, bright green, and the word, MEN. The bottles and tubes are paired with light gray pumps.

Cetaphil Men is available online and at select retailers nationwide, including Target, Publix, Ahold, HEB, Giant Eagle, Weis, Amazon.com, Drugstore.com, Soap.com. Walgreens will also carry the line this spring.